Saturday, January 30, 2010

Book Pricing on the iPad, some comparisons that do not ring true

According to an interview between Steve Jobs and Walt Mossberg - pricing on iBooks and Kindle will be the same. That makes sense in the market and makes the features of this new e-reader even better. From the videos of reading the motion looks a lot less mechanical, which is a comment against most e-readers including the Kindle which requires forward and backward buttons.

Some of the initial commentary looks like it was written before the device actually came out or simply to defend another device. For example one writer Khabrien makes the claim that "Besides, it is also heard that the light emitting from iPad's screen is too heavy that will strain eyes for a long period of reading." That writer also complains that the larger iPad is "too heavy" because it is 1.5 pounds rather than 10 ounces. The reviews from people that were there suggest a significantly different interpretation. The writer also made a comment about battery life being inadequate in the iPad. I love my Kindle's battery life, but I have never read it for even five hours in a clip. If the touted battery life of an iPad is a reality, I suspect that the life of the thing will be more than adequate for daily life.

Still, as I said in my original post, I think the challenges will not be to the Kindle but to the also rans in the single use device category. ITunes did not eliminate music players, it simply dominated the market. One other comment, from the integration of media that the iPad offers, the place where the Kindle will be handicapped will be in the textbook market. There, although there have been some interesting experiments with Kindles on campus, it looks like the Kindle will have a hard time in competing.

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