CNET did a story about a Millward Brown survey on the most trusted brand in a number of countries. Topping the list in many countries were Colgate, Pampers, Toyota and in the US, Amazon. But the list by itself is just silly.
I am a big fan of Amazon. I think they do great things for selling both products and content. I do not like their MP3 product. I also have never trusted them for products like cookies and beer (an essential element for Santa's Christmas Eve plate at our house when the kids were young). Ultimately, trust in brands is product specific. Perhaps the most interesting result from this research is that among all of the countries - only one Brazil - had a product which was not easily recognized as an international brand.
Posts
No comments:
Post a Comment