Thursday, April 28, 2011

The Apple Tracking Controversy

One wonders what people will worry about next.  Apple's iPhone and other devices like Androids phones and any device that can locate you collect information about where you are.  The iPhone stores that data in a cache on the phone - which if you are clever can be downloaded when you hook the phone to back it up.   The location services option can be encrypted so no person can get the data, if you choose that option.

What does this "conspiracy" offer you?  All sorts of benefits.  It can help you locate friends when they are in your proximity.  It can help you locate services like gas stations and Starbucks and ATMs that are close to you.   From my perspective that feature has been valuable to me.   Apple, and I suspect all of the other phones that do that, are not secretly collecting the data that the phone produces. It also will allow you to find you phone when you have laid it down. So what is the beef - it seems to me like a simple example of over-reaction.   Why can't people just cool it and enjoy all those new services?  Evidently, except for those headline grabbers, based on the sales of these phones, that is what most consumers are doing.

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