Tuesday, May 15, 2007

Digital Photo Review goes to Amazon

On Monday it was announced that the the best site on the net for reviews of digital photos has been sold to Amazon. Some intrepid webizens have worried that the Dpreview standards will be compromised.

From my point of view, we should take a breath and look forward to this new era. Digital Photo Review was started as a hobby site. I have used it almost from the beginning and find its reviews to be consistently excellent. I cannot tell how many people I have sent to the site for their primers on digital photography. But why would Amazon want to compromise that record in any way? Do their book reviews lead people to only a small set of books? Ultimately Amazon is about selling products, the better they get at consumer services the more products they will sell. The founder of Dpreview viewed the acquisition in this way -
"We've worked very hard over the last eight years to deliver consistently high quality content to our readers", founder Phil Askey said. "It will be fantastic to be able to expand and build on that without compromising our quality or independence. With the support and resources of Amazon we can achieve this."

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