Is the Leiftungsbuch next?

During Hitler's reign in Germany he organized a group called the Hitler Youth which were a bunch of young people who pledged their allegiance to Hitler and to the Third Reich.  These young people were indoctrinated.   The had a book, called the Leiftungsbuch - which was like a cross between a diary and a national ID card.   They had ones for youth and for young girls (not sure there was a separate one for young boys).
I thought of them when I heard that three Hollywood bimbos (Jessica Alba, Natalie Portman and Scarlett Johansson )had started something called "for all" to "pledge allegiance to Obama."  Jessica Alba is quoted as saying   “Growing up, my classmates and I (evidently she did not have time to take grammar in the schools she went to) started every day with a ritual: We’d stand up, put our right hand over our hearts, and say the Pledge of Allegiance,” explains Alba. “To me, that gesture was a promise. A promise to be involved and engaged in this country’s future. A promise to work for liberty and justice — and for affordable education, health care, and equality — for all.”   The President's reelection site has photos of a bunch of Obamayouth posed with their hands upon their hearts with some wish penciled in on their hand.

This comes on top of the President's efforts to persuade young couples to put Obama on their gift registry when they are getting married.  Here is a photo of Alba taking the "pledge."

Most people that know any Constitutional history would find this offensive.  Leaders come and go but the nation remains.  But the illiterate Ms. Alba thinks we need to pledge to the President.

All this would be funny if it were what it seems to be, satire, but these people are serious.