What surprises me about the numbers is how the device is being purchased. Traditionally it has been a rule of thumb that when a device like this comes out buyers purchase the largest size. But in the sales numbers I have seen the vast majority of 3G buyers are getting the 16 gig model. That means the first buyers see this as a content consuming device (light email, books, movies, web surfing). My suspicion is that as buyers get a chance to use it - it will evolve into something a lot more. I have not seen the number of sales on the iWork aps but that might be an indicator of how fast the evolution occurs.
Monday, May 03, 2010
Who bought the other 999,998 iPads
What surprises me about the numbers is how the device is being purchased. Traditionally it has been a rule of thumb that when a device like this comes out buyers purchase the largest size. But in the sales numbers I have seen the vast majority of 3G buyers are getting the 16 gig model. That means the first buyers see this as a content consuming device (light email, books, movies, web surfing). My suspicion is that as buyers get a chance to use it - it will evolve into something a lot more. I have not seen the number of sales on the iWork aps but that might be an indicator of how fast the evolution occurs.
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