It turns out that the New York Times was complicit in the Move.on.org ad about General Petraeus. Depending on the source a Monday full page ad in the Times as Move.on used would cost between $167,000 and $180,000 but they only paid $65,000. The Times in 2006 had a loss of $534 million. Five years ago the paper's circulation was almost 1.2 million on a daily basis - it is now less than 1.075 million. (although one source suggests circulation of 1.1 million) In May of 2007 the Times reported a 2% drop in circulation. Polls suggest that daily newspapers are believable to only about 60% of their local populations. That is down from about a decade ago when it was closer to 80%.
None of that is surprising.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment